Gut Feeling is the Fastest Way to Get There | Note 083

Do you know most often it is magic, not logic, that sparks passion in people?

“Hey—it’s just a concept—start over with a new one. Since a brand is a person’s gut feeling about a product, services, or company, gut feeling is the fastest way to get there.”
 
The quote above is from the book “The Brand Gap” by Marty Neumeier.
 
Do you know most often it is magic, not logic, that sparks passion in people?
 
It’s the same magic that allows you to come up with a million-dollar idea. It’s that same magic along with a gut feeling that determines if you’re hired for a job or if someone buys your product.
 
Call it intuition or call it magic but know that whether you are selling your knowledge, services, or a product, touching emotions along with sparking a gut feeling is the fastest way to get there.

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