Don’t Try to Be All Things | Note 203

You can do it all, but not all at one time. 

“It’s often better to be number one in a small category than to be number three in a large one. At number three your strategy may have to include a low price, whereas at number one you can charge a premium.”

 
“Competition forces specialization. The law of the jungle is “survival of the fittest,” and the smart company doesn’t wait to be forced.”

 
The two quotes above are from the classic book The Brand Gap by Marty Neumeier.

 
Today’s Note: Don’t Try to Be All Things

 

You can do it all, but not all at one time. Trying to do too many things at one time keeps you, scatterbrain. 

 
Let’s face it. There is no way you are giving your best effort and performing your best work when you are on what I like to call ‘Team Doing Too Much.’

 
Trying to be all things not only will lower your energy, but it will lower your value. 

 
Own who you are and what you are great at doing. Focus on that. Don’t try to be all things.

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