6 Steps to Build Your Personal Brand

Start building your personal brand today.

 
Have you considered building your personal brand? It’s not just for social media influencers or celebrities. A personal brand can help you stand out in your industry, gain visibility, access new opportunities, and grow your career.
 
Personal branding is essential in today’s competitive marketplace. It is what sets you apart from the crowd and helps you stand out from other professionals in your field. Not only will it help you attract new opportunities, build relationships, and achieve your goals, but a strong, well-managed personal brand with a clearly defined message can also help you create loyal fans and customers.
 
Chances are you’re probably looking to build your personal brand but don’t know where to start if you landed on this page. Look no further!
 
Figuring out what to do first to build your personal brand and staying up-to-date on the latest marketing trends can be overwhelming, but it is an essential investment for success. This is why I shared with The Crew [readers subscribed to Today’s Note] some insights from Davide Grasso, former CMO of Nike and current CEO of Maserati, who shared six pieces of marketing wisdom. These marketing insights shared by Grasso with AdWeek.com are relevant to building a successful brand, whether marketing a pair of $110 sneakers, a $215,000 luxury automobile, or your own personal brand. By following these tips, you can build a brand that people can identify with.

 
In the email, I broke down the nuggets of wisdom he shared and explained how anyone can apply his advice to their personal brand. In this article, you will find practical steps inspired by his marketing wisdom that can help you on your personal branding journey.
 

Davide Grasso’s 6 pieces of marketing wisdom:
 
• Trends in other categories will affect your category.
• Don’t sell a brand—sell what the brand means.
• Consumers can be change averse. Give them options.
• Authenticity is in the details
• A brand may be global, but customers are always local.
• Even if you’re a CMO, the rank and file know things you don’t.
 
Here are some steps inspired by Grasso wisdom to get you started with:
 

Take an introspective look at yourself and identify your strengths, passions, and values. What makes you unique? What do you want to be known for? Do you have a clear picture of who you are and what you want to do?
 

Understand the brand that may already exist by seeking feedback from colleagues, friends, and family. Are you authentic? Do you stay true to your values? What do people already think of you? What are your strengths and weaknesses?
 

Develop your personal brand mantra by crafting a clear and concise message that reflects who you are and what you stand for. What is your elevator pitch? What do you want people to remember about you? Are you innovative? Are you willing to take risks?
 

Pay attention to your appearance, body language, and communication style. How do you present yourself to the world? What impression do you want to make? Can people relate and identify with you?
 

Build a strong online presence through social media, your personal website, and blogs. What do you want people to see when they search for you online? How can you showcase your skills and expertise?
 

Share your personal brand message through various channels. How can you get your message out there? What platforms can you use to reach your target audience? Have you aligned your passions with your core values?
 
You will also need to build a strong team that will support you every step of the way. Remember that personal branding is an ongoing process. Building a personal brand that aligns with your aspirations will help you achieve your most important objectives and require that you regularly reevaluate and adjust your personal development and branding goals.
 
So, what are you waiting for? Start building your personal brand today with these practical steps inspired by Davide Grasso’s marketing wisdom. And don’t forget, your personal brand is your most valuable asset. Invest in it wisely.
 
If you are interested in my breakdown of Davide Grasso’s six pieces of marketing wisdom, please sign up to receive Today’s Note and send me an email. I would be happy to share a link to my newsletter “Stand out! Six pieces of wisdom.”

LISTEN: